Mountain Goodness first opened its doors in 2005 with a simple goal: to bring healthy, natural products to the families of Revelstoke. In 2019, Heather took the helm, carrying on the store’s original mission while enhancing its focus on sourcing with integrity, showcasing exceptional products and the people behind them, and committing to ongoing education and research so that Mountain Goodness can be a place where small, everyday choices create meaningful impact.
At Mountain Goodness, we believe that how we do anything is how we do everything, which is why we’re intentional and respectful in every interaction—whether it’s with our customers, suppliers, or fellow team members. We hold ourselves accountable for our actions and always strive to communicate transparently and with consideration.
Education is a cornerstone of Mountain Goodness. We dive deep into every product on our shelves, ensuring that it meets our high standards for quality and sustainability. We’re constantly learning, asking questions, and improving our processes to serve you better.
Stewardship guides our approach to both people and the planet. We prioritize people over profits, sourcing products that reflect our values of integrity and quality. If something doesn’t align with our standards, we won’t sell it—because we believe in only offering the best for our community and making choices that respect the land we all share.
Finally, connection is what makes Mountain Goodness more than just a store. We take the time to check in with our customers, listen to their needs, and create a space where everyone feels supported and safe. Together, we’re building something greater than the sum of its parts—a store that reflects the values of our community and the future we want to create.
Heather has been the proud owner of Mountain Goodness since 2019. Heather is kind, hilarious, and super knowledgeable when it comes to products in the store. In fact, Heather vets and researches all the products we carry here at Mountain Goodness. This ensures we are carrying quality products, supporting companies deemed ethical, and supporting local companies and products where possible.
Heather is passionate about sharing the stories behind the products, from quirky facts to the journeys of our suppliers and makers. Her dedication and countless hours of research mean that when you shop with us, you’re not only buying quality products but also connecting with the meaningful stories behind them.
-Emily Pfeiffer, The Silliest Billy
Herb & Spice Manager
Flora Petri
Assistant
Bagger Extraordinaire
Holistic Nutritionist
Have any questions about what we carry?
Ask Heather anything!
Here at Mountain Goodness, we love giving back to the community. We’re committed to supporting local organizations, farmers, and initiatives that align with our values of responsibility, stewardship, and connection. We support local incentives and try, where possible, to give back to the people and places that help make our region so special. Join us as we continue to build a community based on care, integrity, and respect for the land we all share.
We partner directly with local farmers and artisans to bring their products to our shelves, ensuring that our store reflects the rich diversity and talent of the region. We also try to stock interesting and thoughtfully products goods from each province across Canada. By choosing Mountain Goodness, you’re not just making a healthy choice for yourself—you’re supporting local livelihoods and sustainable practices that strengthen communities.
We partner directly with local farmers and artisans to bring their products to our shelves, ensuring that our store reflects the rich diversity and talent of the region. We also try to stock interesting and thoughtfully products goods from each province across Canada. By choosing Mountain Goodness, you’re not just making a healthy choice for yourself—you’re supporting local livelihoods and sustainable practices that strengthen communities.
We support local nonprofits and charities within the community to raise awareness and champion these amazing causes. With help from our amazing customers, we have been able to support our local Food Bank, the Illecillewaet Greenbelt Society, and Revelstoke Unstuck—a volunteer group that offers assistance to members of the community who might otherwise have difficulty managing snow removal and other winter tasks. If you’re passionate about supporting community-based projects, we invite you to join us in creating lasting, positive change.
